International Journal of Bank Marketing

ISSN: 0265-2323

Online from: 1983

Subject Area: Marketing

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Volume 28 issue 6

Published: 2010, Start page: p448

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1881507	Hybrid segmentation of internet banking users Cataldo Zuccaro, Martin Savard (pp. 448 - 464) Keywords: Banking, Internet, Market segmentation Article type: Research paper Please login \| Abstract & purchase [ HTML & PDF (146kb) ] \| Reprints & permissions
1881508	Service personal values and customer loyalty: A study of banking services in a transitional economy Pham Ngoc Thuy, Le Nguyen Hau (pp. 465 - 478) Keywords: Banking, Customer loyalty, Customer satisfaction, Service levels, Value analysis, Vietnam Article type: Research paper Please login \| Abstract & purchase [ HTML & PDF (144kb) ] \| Reprints & permissions
1881509	Development of a model of price competition in the Spanish loans market Felipe Ruiz-Moreno, Antonio Ladrón-de-Guevara, Francisco Mas-Ruiz (pp. 479 - 496) Keywords: Competitive strategy, Costs, Demand, Loans, Price, Spain Article type: Research paper Please login \| Abstract & purchase [ HTML & PDF (132kb) ] \| Reprints & permissions

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