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Home > European Journal of Marketing > Table of contents:Volume 45 issue 4
European Journal of Marketing
ISSN: 0309-0566
Online from: 1967
Subject Area: Marketing
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Table of contents:
Volume 45 issue 4
Published: 2011, Start page: p477Icon key: 
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You have access to this item Backfiles Earlycite Abstract only | Article Id: | Article Information: |
|---|---|
| 1915382 | Reflections on assessing academic quality in marketing, and the UK REF Nick Lee (pp. 477 - 483) Keywords: Higher education, Marketing, Quality, Research work, Sciences Article type: Viewpoint Please login | Abstract & purchase [ HTML & PDF (58kb) ] | Reprints & permissions |
| 1915383 | Manoeuvring towards research decline: The RAE and the decline of Britain's international research standing John Saunders, Veronica Wong (pp. 484 - 512) Keywords: Assessment, Business schools, Higher education, Marketing, Research, United Kingdom Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (253kb) ] | Reprints & permissions |
| 1915384 | Marketing strategy and customer involvement in product development Mons Freng Svendsen, Sven A. Haugland, Kjell Grønhaug, Trond Hammervoll (pp. 513 - 530) Keywords: Customer orientation, International business, Norway, Product development, Relationship marketing, Strategic marketing Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (138kb) ] | Reprints & permissions |
| 1915385 | The joint effect of project-level exploratory and exploitative learning in new product development Chih-Peng Chu, Ci-Rong Li, Chen-Ju Lin (pp. 531 - 550) Keywords: Learning, Market orientation, Product development, Taiwan, Workplace training Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (110kb) ] | Reprints & permissions |
| 1915386 | Linking sports sponsorship with purchase intentions: Team performance, stars, and the moderating role of team identification Heidi M.K. Ngan, Gerard P. Prendergast, Alex S.L. Tsang (pp. 551 - 566) Keywords: Buying behaviour, Consumer psychology, Hong Kong, Sponsorship, Sporting events, Team performance Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (183kb) ] | Reprints & permissions |
| 1915387 | Beyond the final consumer: the effectiveness of a generalist stakeholder strategy Amir Grinstein, Arieh Goldman (pp. 567 - 595) Keywords: Consumers, Management strategy, Marketing strategy, Stakeholder analysis Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (235kb) ] | Reprints & permissions |
| 1915388 | Exploration and exploitation across three resource classes: Market/customer intelligence, brands/bonds and technologies/processes Jaakko Aspara, Henrikki Tikkanen, Erik Pöntiskoski, Paavo Järvensivu (pp. 596 - 630) Keywords: Assets, Business development, Innovation, Markets, Strategic marketing, Technology led strategy Article type: Conceptual paper Please login | Abstract & purchase [ HTML & PDF (535kb) ] | Reprints & permissions |
| 1915389 | The role of corporate culture in relationship marketing Oriol Iglesias, Alfons Sauquet, Jordi Montaña (pp. 631 - 650) Keywords: Modelling, Organizational culture, Relationship marketing Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (298kb) ] | Reprints & permissions |
| 1915390 | Relationships in fast moving consumer goods markets: The consumers' perspective Rose Leahy (pp. 651 - 672) Keywords: Buyer-seller relationships, Consumer marketing, Fast moving consumer goods, Relationship marketing Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (159kb) ] | Reprints & permissions |
| 1915391 | The effects of advertising spending on brand loyalty in services Hong-Youl Ha, Joby John, Swinder Janda, Siva Muthaly (pp. 673 - 691) Keywords: Advertising, Brand loyalty, Cost effectiveness, Customer satisfaction, Services Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (139kb) ] | Reprints & permissions |
Book Review
| Article Id: | Article Information: |
|---|---|
| 1915381 | Brand Meaning Dr Susan Whelan pp. 692 - 692 Please login | Abstract & purchase [ HTML ] |
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