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Home > Journal of Consumer Marketing > Table of contents:Volume 27 issue 2
Journal of Consumer Marketing
ISSN: 0736-3761
Online from: 1984
Subject Area: Marketing
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Table of contents:
Volume 27 issue 2
Published: 2010, Start page: p96Icon key: 
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You have access to this item Backfiles Earlycite Abstract only | Article Id: | Article Information: |
|---|---|
| 1852420 | Hybrid car purchase intentions: a cross-cultural analysis Jason D. Oliver, Seung-Hee Lee (pp. 96 - 103) Keywords: Consumer behaviour, Decision making, Green marketing, Social values, South Korea, United States of America Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (104kb) ] | Reprints & permissions |
| 1852421 | Private label branding in China: what do US and Chinese students think? Robert A. Lupton, David R. Rawlinson, Lori A. Braunstein (pp. 104 - 113) Keywords: Brands, China, Emerging markets, Generics, United States of America Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (433kb) ] | Reprints & permissions |
| 1852422 | Gender, store satisfaction and antecedents: a case study of a grocery store Øyvind Helgesen, Erik Nesset (pp. 114 - 126) Keywords: Consumer marketing, Customer satisfaction, Gender, Norway, Retailing, Stores and supermarkets Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (147kb) ] | Reprints & permissions |
| 1852423 | Choosing non-conventional treatments: consumers' attempt at controlling health care Rajasree K. Rajamma, Lou E. Pelton (pp. 127 - 138) Keywords: Alternative medicine, Consumer behaviour, Health services, United States of America Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (171kb) ] | Reprints & permissions |
| 1852424 | Selection criteria of Lebanese consumers in the global snack food industry: country of origin perceptions Imad J. Zbib, Barbara R. Wooldridge, Zafar U. Ahmed, Sarkis Benlian (pp. 139 - 156) Keywords: Consumer behaviour, Country of origin, Fast food, Food industry, Globalization, Middle East Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (1057kb) ] | Reprints & permissions |
| 1852425 | Accelerating structured consumer-driven package design Alex Gofman, Howard R. Moskowitz, Tõnis Mets (pp. 157 - 168) Keywords: Consumer behaviour, Design, Optimum design, Packaging Article type: Conceptual paper Please login | Abstract & purchase [ HTML & PDF (404kb) ] | Reprints & permissions |
| 1852426 | Money, money, money – how do attitudes toward money impact vanity and materialism? – the case of young Chinese consumers Srinivas Durvasula, Steven Lysonski (pp. 169 - 179) Keywords: China, Consumer behaviour, Money, Youth Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (201kb) ] | Reprints & permissions |
| 1852427 | The interactive influence of country of origin of brand and product involvement on purchase intention Gerard P. Prendergast, Alex S.L. Tsang, Cherry N.W. Chan (pp. 180 - 188) Keywords: Brands, Buying behaviour, Consumer behaviour, Country of origin, Hong Kong Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (452kb) ] | Reprints & permissions |
Book Review
| Article Id: | Article Information: |
|---|---|
| 1852419 | The Age Curve: How to Profit from the Coming Demographic Storm Zinaida Taran pp. 193 - 193 Please login | Abstract & purchase [ HTML ] |
| 1852418 | Stopwatch Marketing: Take Charge of the Time When Your Customer Decides to Buy Byron Keating pp. 192 - 192 Please login | Abstract & purchase [ HTML ] |
| 1852417 | Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New “Pull” Game George R. Cook pp. 191 - 191 Please login | Abstract & purchase [ HTML ] Internet currency |
| 1852429 | Jump on the bandwagon – it’s the last one: new developments in online promotion Dennis A. Pitta Please login | Abstract & purchase [ HTML ] Editorial |
| 1852428 | Editorial Richard C. Leventhal Abstract | View HTML |
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