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Home > Journal of Consumer Marketing > Volume 27 issue 2 > Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New “Pull” Game
Journal of Consumer Marketing
ISSN: 0736-3761
Online from: 1984
Subject Area: Marketing
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Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New “Pull” Game
| Title: | Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New “Pull” Game |
|---|---|
| Author(s): | George R. Cook, (Simon Graduate School of Business, University of Rochester, Rochester, New York, USA) |
| Citation: | George R. Cook, (2010) "Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New “Pull” Game", Journal of Consumer Marketing, Vol. 27 Iss: 2, pp.191 - 192 |
| Keywords: | A new type of customer, Anti marketing, Network buzz/pull marketing, Rebuttal of traditional marketing tactics and tech |
| Publisher: | Emerald Group Publishing Limited |
| Abstract: | This article has no abstract |
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