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Home > Journal of Business & Industrial Marketing > Table of contents:Volume 18 issue 3
Journal of Business & Industrial Marketing
ISSN: 0885-8624
Online from: 1986
Subject Area: Marketing
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Table of contents:
Volume 18 issue 3
Published: 2003, Start page: p204Icon key: 
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You have access to this item Backfiles Earlycite Abstract only | Article Id: | Article Information: |
|---|---|
| 856868 | Customer satisfaction and the marketing-quality interface Edward U. Bond III, Ross L. Fink (pp. 204 - 218) Keywords: Customer satisfaction, ISO 9000, Organizational behaviour, Quality Article type: General review Please login | Abstract & purchase [ HTML & PDF (114kb) ] | Reprints & permissions |
| 1462994 | Organizational culture and job satisfaction Daulatram B. Lund (pp. 219 - 236) Keywords: Job satisfaction, Organizational culture Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (214kb) ] | Reprints & permissions |
| 856869 | Organizational memory: a new perspective on the organizational buying process Jeong Eun Park, Michele D. Bunn (pp. 237 - 257) Keywords: Business-to-business marketing, Buying behaviour, Organizations Article type: Research Paper Please login | Abstract & purchase [ HTML & PDF (291kb) ] | Reprints & permissions |
| 856870 | CASES Segmentation and promotional strategies for selling CARB bearings in China Don Y. Lee (pp. 258 - 269) Keywords: China, Manufacturing industry, Market segmentation, Marketing strategy Article type: Case study Please login | Abstract & purchase [ HTML & PDF (103kb) ] | Reprints & permissions |
| 1454615 | CASES Vodafone and the wireless industry: a case in market expansion and global strategy Syed Tariq Anwar (pp. 270 - 288) Keywords: Business expansion scheme, Global marketing, Telecommunications industry, Wireless technology Article type: Case study Please login | Abstract & purchase [ HTML & PDF (167kb) ] | Reprints & permissions |
Book Review
| Article Id: | Article Information: |
|---|---|
| 1493949 | Business-to-Business Marketing: Strategies and Implementation Michael K. Rich pp. 289 - 289 Please login | Abstract & purchase [ HTML ] |
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