Business-to-Business Marketing: Strategies and Implementation

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Journal of Business & Industrial Marketing

ISSN: 0885-8624

Online from: 1986

Subject Area: Marketing

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Document Information:
Title:	Business-to-Business Marketing: Strategies and Implementation
Author(s):	Michael K. Rich, (Southwest Minnesota State University, USA)
Citation:	Michael K. Rich, (2003) "Business-to-Business Marketing: Strategies and Implementation", Journal of Business & Industrial Marketing, Vol. 18 Iss: 3, pp.289 - 291
Keywords:	Business-to-business marketing, Implementation, Strategy
Publisher:	Emerald Group Publishing Limited
Abstract:	This article has no abstract

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