Journal of Services Marketing

ISSN: 0887-6045

Online from: 1987

Subject Area: Marketing

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Volume 27 issue 5 - Latest Issue

Published: 2013

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Article Id:	Article Information:
17088134	A segmentation of adolescent online users and shoppers William W Hill, Sharon E Beatty, Gianfranco Walsh Article type: Research paper Please login [ PDF (638kb) ]
17088143	Does a surprise strategy need words? : the effect of explanations for a surprise strategy on customer delight and expectations Min Gyung Kim, Anna S. Mattila Article type: Research paper Please login [ PDF (579kb) ]
17088106	A practical perspective on the classification of service innovations Jung-Kuei Hsieh, Hung-Chang Chiu, Chih-Ping Wei, HsiuJu Rebecca Yen, Yu-Chun Cheng Article type: Research paper Please login [ PDF (444kb) ]
17088130	REVISITING INTERNAL MARKET ORIENTATION: A NOTE Gurjeet Kaur Sahi, Subhash Lonial, Mahesh C Gupta, Nitasha Seli Article type: Research paper Please login [ PDF (659kb) ]
17088137	Investigating the impact of resource capabilities on customer loyalty: A structural equation approach for the UK hotels using online ratings USHA RAMANATHAN, Ramakrishnan Ramanathan Article type: Research paper Please login [ PDF (567kb) ]
17088132	Design of contracts between knowledge-intensive service firms in comparative property right settings Stephen Rosenbaum Article type: Research paper Please login [ PDF (523kb) ]

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