European Business Review

ISSN: 0955-534X

Online from: 1989

Subject Area: International Business

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Table of contents:
Volume 20 issue 6

Published: 2008, Start page: p461
Special Issue: Management theory and practice: bridging the gap through multidisciplinary lenses

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Article Id:	Article Information:
1751595	Management theory and practice: bridging the gap through multidisciplinary lenses Douglas Brownlie, Paul Hewer, Beverly Wagner, Göran Svensson (pp. 461 - 470) Keywords: Change management, Management technique Please login \| Abstract & purchase [ HTML & PDF (77kb) ] \| Reprints & permissions
1751596	Producing and socializing relevant management knowledge: re-turn to pragmatism Jacqueline Fendt, Renata Kaminska-Labbé, Wladimir M. Sachs (pp. 471 - 491) Keywords: Action research, General management, Innovation, Management technique, Pragmatism Article type: Viewpoint Please login \| Abstract & purchase [ HTML & PDF (125kb) ] \| Reprints & permissions
1751597	Exploring metaphor as an alternative marketing language Ian Fillis, Ruth Rentschler (pp. 492 - 514) Keywords: Arts, General management, Marketing theory, Metaphors Article type: Conceptual paper Please login \| Abstract & purchase [ HTML & PDF (131kb) ] \| Reprints & permissions
1751598	Theory and practice across disciplines: implications for the field of management Ross Brennan (pp. 515 - 528) Keywords: Economics, Marketing, Nursing Article type: Conceptual paper Please login \| Abstract & purchase [ HTML & PDF (98kb) ] \| Reprints & permissions
1751599	Education for practice Michael J. Baker (pp. 529 - 532) Keywords: Marketing, Research Article type: Viewpoint Please login \| Abstract & purchase [ HTML & PDF (41kb) ] \| Reprints & permissions
1751600	A case of mistaken identity: theory, practice and the marketing textbook Barry Ardley (pp. 533 - 546) Keywords: Gap analysis, Marketing Article type: Research paper Please login \| Abstract & purchase [ HTML & PDF (94kb) ] \| Reprints & permissions
1751601	What is postgraduate marketing education for? Observations from the UK Edgar Centeno, Michael J. Harker, Essam B. Ibrahim, Lee-Wei Wang (pp. 547 - 566) Keywords: Education, Marketing, Postgraduates, SERVQUAL, United Kingdom Article type: Research paper Please login \| Abstract & purchase [ HTML & PDF (111kb) ] \| Reprints & permissions
1751602	Purchasing theory and practice: an agenda for change John Ramsay (pp. 567 - 569) Keywords: Corporate strategy, Demand and supply, small to medium-sized enterprises Article type: Viewpoint Please login \| Abstract & purchase [ HTML & PDF (41kb) ] \| Reprints & permissions
1751603	Compromise is so … compromised: Goldilocks, go home Morris B. Holbrook (pp. 570 - 578) Keywords: Consumers, Gap analysis, Marketing, Research Article type: Viewpoint Please login \| Abstract & purchase [ HTML & PDF (71kb) ] \| Reprints & permissions

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1751604	Note from the publisher Vicky Williams Abstract \| View HTML Awards for Excellence
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European Business Review

Table of contents:Volume 20 issue 6

Note from the publisher

Awards for Excellence

Further Information

Table of contents:
Volume 20 issue 6