Online from: 1973
Subject Area: Industry and Public Sector Management
Options: To add Favourites and Table of Contents Alerts please take a Emerald profile
|Title:||Retail format choice in the US consumer electronics market|
|Author(s):||Jason M. Carpenter, (Department of Retailing, University of South Carolina, Columbia, South Carolina, USA), Vikranth Balija, (Department of Retailing, University of South Carolina, Columbia, South Carolina, USA)|
|Citation:||Jason M. Carpenter, Vikranth Balija, (2010) "Retail format choice in the US consumer electronics market", International Journal of Retail & Distribution Management, Vol. 38 Iss: 4, pp.258 - 274|
|Keywords:||Consumer behaviour, Demographics, Electrical goods, Shops, United States of America|
|Article type:||Research paper|
|DOI:||10.1108/09590551011032081 (Permanent URL)|
|Publisher:||Emerald Group Publishing Limited|
Purpose – The purpose of this paper is to provide a general understanding of retail format choice among consumer electronics shoppers in the US market.
Design/methodology/approach – US consumer electronics shoppers (
Findings – Profiles shopper groups who frequent specific retail formats (department stores, specialty stores, discounters, category killers, internet-only retailers, and catalogs) based on demographic characteristics (gender, age, education, income) and desired retail attributes (price competitiveness, customer service, product selection, presence of new products, hours of operation, ease of access to the retailer, store atmosphere).
Research limitations/implications – Although general observations and predictions about the demographic variables and important retail attributes for shopper groups are possible, future studies could expand upon this exploratory work by initiating comparisons of specific retail formats and examining cross-shopping behavior among consumer electronics shoppers.
Practical implications – This paper provides consumer electronics retailers with specific knowledge of the attributes that consumers consider to be important when making format choices and identifies the demographic characteristics of shoppers who frequent each retail format.
Originality/value – This exploratory study uses demographics and retail attributes to profile consumer electronics shoppers of each major retail format in the USA. The paper is unique because the investigation of retail format choice among consumer electronics shoppers has been very limited.
To purchase this item please login or register.
Complete and print this form to request this document from your librarian