ISSN: 0960-4529
Online from: 1991
Subject Area: Managing Quality
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| Article Id: | Article Information: |
|---|---|
| 17086158 | SERVSIG 2012: Innovative Service Perspectives Kristina Heinonen, Anu Marjatta Helkkula, Maria Holmlund Please login [ PDF (254kb) ] |
| 17086171 | Knowledge Dissemination in the Global Service Marketing Community Cristiana R. Lages, Cláudia M. N. Simões, Ray Fisk, Werner H. Kunz Article type: Research paper Please login [ PDF (534kb) ] |
| 17086162 | A lean approach to service productivity improvements: Synergy or oxymoron? Per Carlborg, Daniel Kindström, Christian Kowalkowski Article type: Conceptual paper Please login [ PDF (558kb) ] |
| 17086081 | Positive social behaviors and suggestive selling in the same service encounter Magnus Söderlund Article type: Research paper Please login [ PDF (473kb) ] |
| 17086180 | Applying SPAT for understanding B-to-B supplier switching processes Teemu Juhani Laine, Erno Selos, Inger Roos, Petri Suomala, Lauri Pitkänen Article type: Research paper Please login [ PDF (654kb) ] |
| 17086191 | Customer Participation and Value Creation:
A Systematic Review and Research Implications Mekhail Mustak, Elina Jaakkola, Aino Halinen Article type: Literature review Please login [ PDF (794kb) ] |
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