Journal of Product & Brand Management

ISSN: 1061-0421
Incorporates: Pricing Strategy and Practice

Online from: 1992

Subject Area: Marketing

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Volume 22 issue 4 - Latest Issue

Published: 2013

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Article Id:	Article Information:
17087715	Editorial JPBM 22.4 Richard C Leventhal Please login [ PDF (151kb) ]
17087752	Brand and Category Design Consistency in Brand Extensions Yi Sheng Goh, Veena Chattaraman, Sandra Forsythe Article type: Research paper Please login [ PDF (1345kb) ]
17087761	Testing FMCG innovations: Experimental real store versus virtual Etienne Bressoud Article type: Research paper Please login [ PDF (1419kb) ]
17087721	Adding value to insurance products: The AXA Irish experience Richard Brophy Article type: Case study Please login [ PDF (557kb) ]
17087680	Better branding: Brand names can influence consumer choice Philipp Hillenbrand, Sarael Alcauter, Javier Cervantes, Fernando Barrios Article type: Research paper Please login [ PDF (442kb) ]
17087772	Extending technology for market disruption: A case study Elaine M. Notarantonio, Charles J. Quigley Article type: Case study Please login [ PDF (290kb) ]
17087691	Price Sequences, Perceived Variability, and Choice Eric Dolansky, Mark Vandenbosch Article type: Research paper Please login [ PDF (548kb) ]
17087713	Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty Robert Durham Green Please login [ PDF (225kb) ]
17087730	Review of Product Planning Essentials, Second Edition by Kenneth B. Kahn Geoffrey P Lantos Please login [ PDF (277kb) ]
17087757	The B2B Social Media Book Kirk Hazlett Please login [ PDF (271kb) ]

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