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Home > Journal of Product & Brand Management > Table of contents:Volume 17 issue 1
Journal of Product & Brand Management
ISSN: 1061-0421
Incorporates: Pricing Strategy and Practice
Online from: 1992
Subject Area: Marketing
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Table of contents:
Volume 17 issue 1
Published: 2008, Start page: p4Icon key: 
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You have access to this item Backfiles Earlycite Abstract only | Article Id: | Article Information: |
|---|---|
| 1714023 | Building brand identity in competitive markets: a conceptual model Bhimrao M. Ghodeswar (pp. 4 - 12) Keywords: Brand identity, Brand loyalty, India Article type: Conceptual paper Please login | Abstract & purchase [ HTML & PDF (148kb) ] | Reprints & permissions |
| 1714024 | Interactions between organisational cultures and corporate brands Leslie de Chernatony, Susan Cottam (née Drury) (pp. 13 - 24) Keywords: Brands, Financial services, Organizational culture Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (220kb) ] | Reprints & permissions |
| 1714025 | Conspicuous consumption among middle age consumers: psychological and brand antecedents Paurav Shukla (pp. 25 - 36) Keywords: Automotive industry, Buying behaviour, Consumption Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (330kb) ] | Reprints & permissions |
| 1714026 | Latent segmentation using store-level scanner data Óscar González-Benito, María Pilar Martínez-Ruiz, Alejandro Mollá-Descals (pp. 37 - 47) Keywords: Consumers, Market segmentation, Supermarkets Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (170kb) ] | Reprints & permissions |
| 1714027 | Pricing strategy for companies with mixed online and traditional retailing distribution markets Ruiliang Yan (pp. 48 - 56) Keywords: Distribution channels and markets, Game theory, Pricing, Retailing Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (194kb) ] | Reprints & permissions |
Book Review
| Article Id: | Article Information: |
|---|---|
| 1714022 | Brand Simple: How the Best Brands Keep it Simple and Succeed Jim Dupree pp. 59 - 59 Please login | Abstract & purchase [ HTML ] |
| 1714021 | The Philosophy of Branding Ed Sevilla pp. 58 - 58 Please login | Abstract & purchase [ HTML ] |
| 1714020 | Team Sports Marketing Amy L. Parsons pp. 57 - 57 Please login | Abstract & purchase [ HTML ] Editorial |
| 1714028 | Editorial Richard C. Leventhal Abstract | View HTML |
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