Login
Welcome:
Guest
Guest
Search for:
Browse:
Product Information:
Resources:
Home > Journal of Product & Brand Management > Table of contents:Volume 19 issue 5
Journal of Product & Brand Management
ISSN: 1061-0421
Incorporates: Pricing Strategy and Practice
Online from: 1992
Subject Area: Marketing
Content: Latest Issue | 
Latest Issue RSS | Previous Issues
Options: To add Favourites and Table of Contents Alerts please take a Emerald profile
Table of contents:
Volume 19 issue 5
Published: 2010, Start page: p317Icon key: 
You have access to this item 
Backfiles 
Earlycite 
Abstract only
You have access to this item Backfiles Earlycite Abstract only | Article Id: | Article Information: |
|---|---|
| 1878301 | Affect transfer in brand extensions: the role of expectancy and relevancy Xin Liu, Michael Y. Hu, Pamela E. Grimm (pp. 317 - 326) Keywords: Brand extensions, Expectation Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (126kb) ] | Reprints & permissions |
| 1878302 | Consumers' intentions of buying own-label premium food products Ioannis E. Chaniotakis, Constantine Lymperopoulos, Magdalini Soureli (pp. 327 - 334) Keywords: Brand names, Economic performance, Greece, Olive oil, Product management Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (155kb) ] | Reprints & permissions |
| 1878303 | Corporate social performance and financial-based brand equity Hui-Ming Deanna Wang (pp. 335 - 345) Keywords: Brand equity, Brand management, Business performance, Corporate social responsibility, Stakeholder analysis Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (226kb) ] | Reprints & permissions |
| 1878304 | Uncovering the relationships between aspirations and luxury brand preference Yann Truong, Rod McColl, Philip J. Kitchen (pp. 346 - 355) Keywords: Brands, Marketing strategy, Premium products Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (211kb) ] | Reprints & permissions |
| 1878305 | Brand new ventures? Insights on start-ups' branding practices Sabrina Bresciani, Martin J. Eppler (pp. 356 - 366) Keywords: Brands, Business formation, Entrepreneurialism, Small to medium-sized enterprises, Switzerland Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (324kb) ] | Reprints & permissions |
| 1878306 | Perceived price fairness and price decay in the DVD market Antje Cockrill, Mark M.H. Goode (pp. 367 - 374) Keywords: Price positioning, Pricing, Product life cycle, United Kingdom, Video and audio discs Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (102kb) ] | Reprints & permissions |
| 1878307 | The two components of a fair price: social and personal Sarah Maxwell, Lucette Comer (pp. 375 - 380) Keywords: Consumers, Pay, Pricing, Rents Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (138kb) ] | Reprints & permissions |
Book Review
| Article Id: | Article Information: |
|---|---|
| 1878300 | Innovation: Myths and Mythstakes Ian D.H. Cuthill pp. 383 - 383 Please login | Abstract & purchase [ HTML ] |
| 1878299 | Sticks & Stones: How Digital Business Reputations Are Created Over Time and Lost in a Click (1st edition) Kirk Hazlett pp. 382 - 382 Please login | Abstract & purchase [ HTML ] |
| 1878298 | World Famous: How to Give Your Business a Kick-Ass Brand Identity Robert D. Green pp. 381 - 381 Please login | Abstract & purchase [ HTML ] Editorial |
| 1878308 | Editorial Richard C. Leventhal Abstract | View HTML |
Further Information
..
|
|
