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Journal cover: Qualitative Market Research: An International Journal

Qualitative Market Research: An International Journal

ISSN: 1352-2752

Online from: 1998

Subject Area: Marketing

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Table of contents:
Volume 16 issue 3 - Latest Issue

Published: 2013, Start page: p253
Special Issue: The Female Consumer in the 21st Century
Guest editor(s): Dr Micael-Lee Johnstone and Professor Kim-Shyan Fam

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Articles
Article Id: Article Information:
17088836 Competing while shopping: How women shoppers create experiential value through the process of competing, co-opeting, and cooperating at a bridal gown sale
Bridget Satinover Nichols, Daniel J. Flint (pp. 253 - 275)
Keywords: Competition, Consumer behaviour, Cooperation, Grounded theory, Retail, Shopping, Social interaction, United States of America, Women
Article type: Research paper
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17088837 Queering beauty: fatshionistas in the fatosphere
Lauren Gurrieri, Hélène Cherrier (pp. 276 - 295)
Keywords: Australia, Beauty, Consumer psychology, Fashion, Fat, Fatshionista, Female consumers, Marketing, Netnography, Queer, Self actualization, Women
Article type: Research paper
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17088838 Female students' drinking seen through collages and diaries
Dariusz Siemieniako, Krzysztof Kubacki (pp. 296 - 314)
Keywords: Alcohol consumption, Alcoholic drinks, Collages, Consumer behaviour, Diaries, Poland, Students, Undergraduates, Women
Article type: Research paper
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17088839 Generation Y females online: insights from brand narratives
Lorna Ruane, Elaine Wallace (pp. 315 - 335)
Keywords: Brand relationships, Consumer behaviour, Fashion, Females, Generation Y, Influence, Internet, Narratives, Online shopping, Social media, Social networking sites, Women
Article type: Research paper
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17088840 Women's magazines as facilitators of Christmas rituals
Lynne Freeman, Susan Bell (pp. 336 - 354)
Keywords: Christmas, Colour, Longitudinal, Magazines, Rituals, Semiotics, visual perception, Women, Women's magazines
Article type: Research paper
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Guest editorial

Article Id: Article Information:
17088841 Guest editorial
Micael-Lee Johnstone
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