ISSN: 1352-2752
Online from: 1998
Subject Area: Marketing
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| Article Id: | Article Information: |
|---|---|
| 17088836 | Competing while shopping: How women shoppers create experiential value through the process of competing, co-opeting, and cooperating at a bridal gown sale Bridget Satinover Nichols, Daniel J. Flint (pp. 253 - 275) Keywords: Competition, Consumer behaviour, Cooperation, Grounded theory, Retail, Shopping, Social interaction, United States of America, Women Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (978kb) ] | Reprints & permissions |
| 17088837 | Queering beauty: fatshionistas in the fatosphere Lauren Gurrieri, Hélène Cherrier (pp. 276 - 295) Keywords: Australia, Beauty, Consumer psychology, Fashion, Fat, Fatshionista, Female consumers, Marketing, Netnography, Queer, Self actualization, Women Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (471kb) ] | Reprints & permissions |
| 17088838 | Female students' drinking seen through collages and diaries Dariusz Siemieniako, Krzysztof Kubacki (pp. 296 - 314) Keywords: Alcohol consumption, Alcoholic drinks, Collages, Consumer behaviour, Diaries, Poland, Students, Undergraduates, Women Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (338kb) ] | Reprints & permissions |
| 17088839 | Generation Y females online: insights from brand narratives Lorna Ruane, Elaine Wallace (pp. 315 - 335) Keywords: Brand relationships, Consumer behaviour, Fashion, Females, Generation Y, Influence, Internet, Narratives, Online shopping, Social media, Social networking sites, Women Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (133kb) ] | Reprints & permissions |
| 17088840 | Women's magazines as facilitators of Christmas rituals Lynne Freeman, Susan Bell (pp. 336 - 354) Keywords: Christmas, Colour, Longitudinal, Magazines, Rituals, Semiotics, visual perception, Women, Women's magazines Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (121kb) ] | Reprints & permissions |
| Article Id: | Article Information: |
|---|---|
| 17088841 | Guest editorial Micael-Lee Johnstone |