Making the Most of Design

Andrew Lee-Mortimer

doi:10.1108/09642369210063054

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World Class Design to Manufacture

ISSN: 1352-3074
This journal ceased publication in 1995

Online from: 1994

Subject Area: Operations and Logistics Management

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Making the Most of Design

Document Information:
Title:	Making the Most of Design
Author(s):	Andrew Lee-Mortimer, (Freelance writer and manufacturing consultant. He is a qualified engineer, with considerable industrial experience, and has also been Editor of World Class Design to Manufacture (Manufacturing Breakthrough) for three years. Andrew Lee-Mortimer can be contacted at 70 Cleveland Rd, Crumpsall, Manchester M8 4QY. Tel/Fax: 061 740 6065. For proceedings or further information on the conference “Design for Competitive Advantage-Making the Most of Design” please contact the Institution of Mechanical Engineers, 1 Birdcage Walk, London, SW1H 9JJ. Tel: 071 222 7899; Fax: 071 222 4557.)
Citation:	Andrew Lee-Mortimer, (1994) "Making the Most of Design", World Class Design to Manufacture, Vol. 1 Iss: 4, pp.39 - 44
Keywords:	Customer requirements, Manufacturing industry, New product development, Open management, Participation, Product design, Product lifecycle, Teamwork, Technology
Article type:	Research paper
DOI:	10.1108/09642369210063054 (Permanent URL)
Publisher:	MCB UP Ltd
Abstract:	Reports on the International Conference on “Design for Competitive Advantage – Making the Most of Design”, organized by the Institution of Mechanical Engineers. Advises that UK companies need to design and sell more products worldwide in order to reverse the UK's economic trend. Details talks from the conference given by speakers from large manufacturing organizations. Stresses the importance of the customer; assessing customer needs; providing suitable products; listening to the customer's voice and designing products which fulfil those expressed needs; supporting products through the life cycle; adopting a world class approach; reducing lead times and being creative; and how to avoid pirfalls and learn lessons.