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Home > Journal of Marketing Practice: Applied Marketing Science > Table of contents:Volume 5 issue 6/7/8 - Latest Issue
Journal of Marketing Practice: Applied Marketing Science
ISSN: 1355-2538
Merged into: Marketing Intelligence & Planning
Online from: 1995
Subject Area: Marketing
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Table of contents:
Volume 5 issue 6/7/8 - Latest Issue
Published: 1999, Start page: p163Special Issue: Marketing and Older Consumers
Guest editor(s): Dr Isabelle T D Szmigin and Ms Marylyn Carrigan
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You have access to this item Backfiles Earlycite Abstract only | Article Id: | Article Information: |
|---|---|
| 857952 | Socialization influences on preparation for later life Anil Mathur, George P. Moschis (pp. 163 - 176) Keywords: Consumer behaviour, Gender, Older consumers, Stress Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (85kb) ] | Reprints & permissions |
| 857949 | Heritage, nostalgia, and the “grey” consumer Christina Goulding (pp. 177 - 199) Keywords: Consumer behaviour, Grey marketing, Grounded theory, Museums, Older consumers Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (142kb) ] | Reprints & permissions |
| 857950 | A gap analysis of perceptions of hotel attributes by marketing managers and older people in Australia Sherrie Wei, Hein Ruys, Thomas E. Muller (pp. 200 - 212) Keywords: Australia, Conjoint analysis, Consumer behaviour, Hotels, Older consumers, Tourism Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (65kb) ] | Reprints & permissions |
| 857951 | Identifying the expectations of older food consumers: More than a “shopping list” of wants Caroline Hare, David Kirk, Tim Lang (pp. 213 - 232) Keywords: Consumer behaviour, Food, Older consumers, Retailing, Shopping Article type: General review Please login | Abstract & purchase [ HTML & PDF (117kb) ] | Reprints & permissions |
| 857948 | Stress and consumer behavior: Coping strategies of older adults Anil Mathur, George P. Moschis, Euehun Lee (pp. 233 - 247) Keywords: Consumer behaviour, Consumer marketing, Grey marketing, Older consumers, Older people Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (94kb) ] | Reprints & permissions |
| 857953 | The portrayal of older characters in magazine advertising Marylyn Carrigan, Isabelle Szmigin (pp. 248 - 261) Keywords: Advertising, Age discrimination, Older consumers, United Kingdom Article type: General review Please login | Abstract & purchase [ HTML & PDF (86kb) ] | Reprints & permissions |
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| Article Id: | Article Information: |
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| 1485983 | Educating adland - is the advertising industry finally discovering the older consumer? Kevin Lavery Please login | Abstract & purchase [ HTML ] Editoral |
| 1485982 | Marketing and older consumers Marylyn Carrigan and Isabelle Szmigin Abstract | View HTML |
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