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Home > Asia Pacific Journal of Marketing and Logistics > Table of contents:Volume 25 issue 3 - Latest Issue
Asia Pacific Journal of Marketing and Logistics
ISSN: 1355-5855
Online from: 1989
Subject Area: Marketing
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Table of contents:
Volume 25 issue 3 - Latest Issue
Published: 2013Icon key: 
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You have access to this item Backfiles Earlycite Abstract only | Article Id: | Article Information: |
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| 17088663 | Editorial Volume 25 Issue 3 Ian Phau Please login [ PDF (157kb) ] |
| 17088649 | Market Segmentation in the Cell Phone Market Among Adolescents and Young Adults Matti J. Haverila Article type: Research paper Please login [ PDF (832kb) ] |
| 17088667 | Perceived Risk, Risk-Reduction Strategies (RRS) and Consumption Occasions: Roles in the Wine Consumer’s Purchase Decision Johan Bruwer, Miranda Fong, Anthony Saliba Article type: Research paper Please login [ PDF (554kb) ] |
| 17088668 | Understanding Chinese University Students’ Experiences: An Empirical Analysis Michael Daniel Clemes, David A. Cohen, Yang Wang Article type: Research paper Please login [ PDF (897kb) ] |
| 17088665 | What’s in a Relationship? Affective Commitment, Bonding and the First Year Experience - A Student and Faculty Perspective Jana Lay-Hwa Bowden Article type: Research paper Please login [ PDF (644kb) ] |
| 17088671 | ROLES OF CUSTOMER INVOLVEMENT ON RAPPORT AND SATISFACTION Johra Kayeser Fatima, Mohammed Abdur Razzaque Article type: Research paper Please login [ PDF (813kb) ] |
| 17088670 | How do Muslim consumers perceive service quality? Gita Gayatri, Janet Chew Article type: Research paper Please login [ PDF (531kb) ] |
| 17088654 | Impact of Brand Personality and Consumer Ethnocentrism in China’s Sportswear Market Xiao Tong, Chunxiao Li Article type: Research paper Please login [ PDF (703kb) ] |
| 17088660 | The Effect of Racial Cues on the Reader’s Response to Advertisements:
A US-China Comparative Study Zhihong Gao, Jincan Xu, Joe H. Kim Article type: Research paper Please login [ PDF (580kb) ] |
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