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Home > Asia Pacific Journal of Marketing and Logistics > Table of contents:Volume 23 issue 1
Asia Pacific Journal of Marketing and Logistics
ISSN: 1355-5855
Online from: 1989
Subject Area: Marketing
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Table of contents:
Volume 23 issue 1
Published: 2011, Start page: p7Icon key: 
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You have access to this item Backfiles Earlycite Abstract only | Article Id: | Article Information: |
|---|---|
| 1896686 | Exploring links between publishing performance in different levels of marketing journals: Around the world and in the Asia-Pacific region Michael Polonsky, Les Carlson (pp. 7 - 22) Keywords: Australia, Marketing theory, Performance management, Publishing, Serials Article type: Literature review Please login | Abstract & purchase [ HTML & PDF (97kb) ] | Reprints & permissions |
| 1896687 | Investigating directionality for a media consumption construct: Establishing the utility of confirmatory vanishing tetrad analysis Bradley Wilson, Andrea Vocino, Stewart Adam, Jason Stella (pp. 23 - 38) Keywords: Mass media, Modelling, Multivariate analysis Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (137kb) ] | Reprints & permissions |
| 1896688 | Consumer tribes: membership, consumption and building loyalty Cleo Mitchell, Brian C. Imrie (pp. 39 - 56) Keywords: Consumer behaviour, Customer loyalty, Influence, Leadership, Marketing strategy Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (325kb) ] | Reprints & permissions |
| 1896689 | Can consumers be racist?: An investigation of the effect of consumer racism on product purchase Sally Rao Hill, Katherine Paphitis (pp. 57 - 71) Keywords: Australia, Brands, Consumer behaviour, Ethnic minorities, Racial discrimination Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (99kb) ] | Reprints & permissions |
| 1896690 | A comparative study of Chinese and US consumers' attitudes toward advertising regulation Zhihong Gao, Hongxia Zhang (pp. 72 - 90) Keywords: Advertising standards, China, Consumer behavior, Regulation, United States of America Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (114kb) ] | Reprints & permissions |
| 1896691 | Xpressions of generation Y: perceptions of the mobile phone service industry in Pakistan Salma Rahman, Sarwar Azhar (pp. 91 - 107) Keywords: Brand loyalty, Consumer behavior, Demographics, Pakistan, Personality, Service industries Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (109kb) ] | Reprints & permissions |
| 1896692 | Export problems experienced by high- and low-performing manufacturing companies: A comparative study Mehmet Haluk Köksal, Tarek Kettaneh (pp. 108 - 126) Keywords: Company performance, Developing countries, Exports, Lebanon, Manufacturing industries, Turkey Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (104kb) ] | Reprints & permissions |
Note from the publisher
| Article Id: | Article Information: |
|---|---|
| 1896693 | A new company descriptor takes us into a new era Rebecca Marsh Abstract | View HTMLEditorial |
| 1896694 | Editorial Ian Phau Abstract | View HTML |
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