Change that can kill off great, well-run companies

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Antidote, The

ISSN: 1363-8483
Merged into: Strategy & Leadership

Online from: 1996

Subject Area: Strategy

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Document Information:
Title:	Change that can kill off great, well-run companies
Author(s):	Kippenberger, T
Citation:	Kippenberger, T, (2000) "Change that can kill off great, well-run companies", Antidote, The, Vol. 5 Iss: 7, pp.12 - 16
Keywords:	Change, Leadership, Technological change
Article type:	Research paper
DOI:	10.1108/EUM0000000006872 (Permanent URL)
Publisher:	MCB UP Ltd
Abstract:	Profiles two types of technological change — sustaining and disruptive. Employs an inset of definitions explaining technology, innovation, sustaining technologies and disruptive technologies. States a lack of understanding about the strategic difference between sustaining and disruptive technologies can result in a crucial failure. Further insets shows Hewlett-Packard’s laser jet and ink-jet printers as a prime example of how to cope with disruptive technology, even if it threatens suicide for its original business division. Sums up firms are rarely in a position to have the correct organizational, managerial or cultural response to enable them to cope successfully with changes generated by disruptive technologies.