The gap between rhetoric and reality

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Antidote, The

ISSN: 1363-8483
Merged into: Strategy & Leadership

Online from: 1996

Subject Area: Strategy

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Document Information:
Title:	The gap between rhetoric and reality
Author(s):	Kippenberger, T
Citation:	Kippenberger, T, (2000) "The gap between rhetoric and reality", Antidote, The, Vol. 5 Iss: 7, pp.22 - 26
Keywords:	Change, Organizations, Research and development
Article type:	Research paper
DOI:	10.1108/EUM0000000006874 (Permanent URL)
Publisher:	MCB UP Ltd
Abstract:	Covers change in organizations and highlights three in particular: BT payphones; Citibank; and Hewlett-Packard, using insets to show level of change, initial response, movement and new situations. Discusses research findings and unveils a variety of factors that affect how change initiatives are received, employing a Figure to aid in explanation of three groups: content; context; and cognition. Concludes, for employees to unlearn old ways, they themselves must take some responsibility for change.