International Journal of Pharmaceutical and Healthcare Marketing

ISSN: 1750-6123

Online from: 2007

Subject Area: Marketing

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Volume 7 issue 2 - Latest Issue

Published: 2013

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Article Id:	Article Information:
17087719	Syndisciplinary Approaches to Pharmaceutical and Healthcare Research Avinandan Mukherjee Please login [ PDF (198kb) ]
17087749	Originator and generic medicine: Pricing and market share Jhandré Bredenkamp, Eon van der Merwe Smit Article type: Research paper Please login [ PDF (470kb) ]
17087778	Consumer trust in high-consequence decisions: a study of medical services Mellina da Silva Terres, Cristiane Pizzutti dos Santos Article type: Research paper Please login [ PDF (561kb) ]
17087724	An exploration of seniors’ relationships with prescription pharmaceutical brands: An application of ‘arranged marriage’ metaphor framework Sameer Deshpande, Samia Chreim, Roberto Bello, Terry Ross Evashkevich Article type: Research paper Please login [ PDF (510kb) ]
17087743	Consumers’ choice of dentist by self-perceived need Julie Coe, Fang Qian Article type: Research paper Please login [ PDF (4422kb) ]
17087699	Conceptualisation of branding: Strategy based on the Indian pharma sector Shamindra Nath Sanyal, Saroj Kumar Datta, Asok Kumar Banerjee Article type: Conceptual paper Please login [ PDF (594kb) ]
17087744	An international regulatory clinical trial comparative Beth Ann Fiedler, Robert J. Bebber Article type: Conceptual paper Please login [ PDF (517kb) ]

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