Online from: 2005
Subject Area: Enterprise and Innovation
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|Title:||Appalachian By Design: lessons on creating social value|
|Author(s):||Diane Lynch, (Maxwelton, West Virginia, USA), Barbara Ann Elliott, (New River Community College, Frankford, West Virginia, USA), Debbi D. Brock, (Berea College, Berea, Kentucky, USA)|
|Citation:||Diane Lynch, Barbara Ann Elliott, Debbi D. Brock, (2008) "Appalachian By Design: lessons on creating social value", Social Enterprise Journal, Vol. 4 Iss: 3, pp.229 - 241|
|Keywords:||Entrepreneurialism, Rural regions, Social values, United States of America, Women|
|Article type:||Case study|
|DOI:||10.1108/17508610810922712 (Permanent URL)|
|Publisher:||Emerald Group Publishing Limited|
|Acknowledgements:||© 2008. Diane Lynch, Barbara Ann Elliott and Debbi D. Brock. The case was prepared by Diane Lynch, Barbara Ann Elliott and Debbi D. Brock as a basis for an engaging classroom discussion to help students understand the challenges of developing a social enterprise. This case is to be used in the classroom and does not represent effective or ineffective management practices. The writing of this case study was partially supported by the Appalachian Regional Commission. To request permission to reprint the case or the teaching notes, contact Appalachian By Design at email@example.com|
Purpose – There has been great interest in social enterprise as an innovative response to challenging social problems, where mission and market are intertwined in a hybrid organization. The purpose of this paper is to provide students with a rich learning experience about social enterprises and how a social entrepreneur balances the double bottom line while trying to create social value.
Design/methodology/approach – The teaching case study was developed using personal interviews with the founder, board of directors and employees of the organization, observations and materials from the organization.
Findings – The findings from the field show that it is one thing to design a social enterprise that fulfils a social mission, quite another to make it sustainable. At the end of the 2005, the founder of Appalachian By Design (ABD), Diane Browning was faced with the difficult task of improving the financial condition to save the organization. The epilogue and detailed teaching notes provides insights into the impact of the organization on creating job opportunities for rural women in a shifting global economy.
Practical implications – This longitudinal descriptive case study provides social enterprises with the lessons learned and raises questions that all social entrepreneurs face when developing a social enterprise. The case provides a detailed analysis of the organization development and sustainability which will assist social entrepreneurs in addressing these issues early in the organizations development.
Originality/value – The value of the case of Appalachian By Design to the field is providing a robust analysis of the issues facing social enterprises and building a business model that sustains social value.
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