ISSN: 1757-5818
Previously published as: International Journal of Service Industry Management
Online from: 1995
Subject Area: Industry and Public Sector Management
Content: Latest Issue |
Latest Issue RSS | Previous Issues
Options: To add Favourites and Table of Contents Alerts please take a Emerald profile
| Article Id: | Article Information: |
|---|---|
| 17085333 | MANAGING BRANDS AND CUSTOMER ENGAGEMENT
IN ONLINE BRAND COMMUNITIES Jochen Wirtz, Anouk Den Ambtman, Josée Bloemer, Csilla Horváth, B. Ramaseshan, Joris Van De Klundert, Zeynep Gürhan-Canli, Jay Kandampully Article type: Research paper Please login [ PDF (1120kb) ] |
| 17085331 | Understanding Generation Y and Their Use of Social Media: A Review and Research Agenda Ruth N Bolton, A Parasuraman, Ankie Hoefnagels, Nanne Migchels, Sertan Kabadayi, Thorsten Gruber, Yuliya Komarova Loureiro, David Solnet Article type: Conceptual paper Please login [ PDF (915kb) ] |
| 17085328 | Value Fusion: The Blending of Consumer and Firm Value in the Distinct Context of Mobile Technologies and Social Media Bart Lariviere, Herm Joosten, Edward C Malthouse, Marcel van Birgelen, Pelin Aksoy, Werner H Kunz, Ming-Hui Huang Article type: Conceptual paper Please login [ PDF (780kb) ] |
| 17085322 | Beyond Traditional Word-of-Mouth: An Expanded Model of Customer-Driven Influence Vera Blazevic, Wafa Hammedi, Ina Garnefeld, Roland T. Rust, Timothy Lee Keiningham, Tor Wallin Andreassen, Naveen Donthu, Walter Carl Article type: Conceptual paper Please login [ PDF (691kb) ] |
| 17085307 | Consumer perceptions of service constellations: Implications for service innovation Allard C. R. Van Riel, Giulia Calabretta, Paul H. Driessen, Bas Hillebrand, Ashlee Humphreys, Manfred Krafft, Sander F. M. Beckers Article type: Conceptual paper Please login [ PDF (764kb) ] |
| 17085327 | Data-Driven Services Marketing in a Connected World V. Kumar, Veena Chattaraman, Carmen Neghina, Bernd Skiera, Lerzan Aksoy, Alexander Buoye, Joerg Henseler Article type: Research paper Please login [ PDF (665kb) ] |
| Article Id: | Article Information: |
|---|