International Journal of Quality and Service Sciences
Issue(s) available: 56 – From Volume: 1 Issue: 1, to Volume: 16 Issue: 1
Social media influencer marketing: science mapping of the present and future trends
Muhammad Ashraf Fauzi, Zuraina Ali, Zanariah Satari, Puteri Azlian Megat Ramli, Mazen OmerThis study aims to reveal the knowledge structure of social media influencer marketing literature by performing science mapping analysis through a state-of-the-art bibliometric…
A cultural theory perspective to service expectations in restaurants and food services
Yingying Liao, Ebrahim Soltani, Fangrong Li, Chih-Wen TingPrior research examining cultural effects on customer service expectations has primarily used more generic Western cultural theory on an aggregate scale or with only a single…
Can gamified e-service quality improve customer value co-creation and relationship quality in e-retailing?
Reihaneh Alsadat Tabaeeian, Majid Mohammad Shafiee, Azarnoush AnsariThis paper aims to investigate the effect of gamified e-service quality (GE-SQ) on customer value co-creation, relationship quality and purchase intention in e-retailing.
ISSN:
1756-669XOnline date, start – end:
2009Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Riadh Ladhari