Journal of Consumer Marketing
Issue(s) available: 242 – From Volume: 1 Issue: 1, to Volume: 41 Issue: 2
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The role of individualism, collectivism, and promotional reward type on consumer response to amplified word-of-mouth strategies
Monika Rawal, Jose Luis Saavedra Torres, Ramin Bagherzadeh, Suchitra Rani, Joanna MelanconThis study aims to understand the effect of cultural dimension (individualism/ collectivism) on promotional rewards (social or economic) resulting in incentivizing consumers to…
Antecedents and consequences of conceptualizing online hyperconnected brand selection
Salman Majeed, Woo Gon KimTo influence consumer pre-purchase decision-making processes, such as brand selection and perceived brand experience, brands are interested in adopting hyperconnected…
A multidimensional lens of environmental consciousness: towards an environmentally conscious theory of planned behavior
Vishal Kumar Laheri, Weng Marc Lim, Purushottam Kumar Arya, Sanjeev KumarThe purpose of this paper is to examine the purchase behavior of consumers towards green products by adapting and extending the theory of planned behavior with the inclusion of…
Geographical indications as a labelling strategy: an empirical investigation of negative bias and its managing conditions
Sreejesh S., Minas Kastanakis, Justin PaulThis study aims to examine the influence of two significant product labelling strategies (geographical indication [GI] vs country-of-origin [COO]) on shaping customer product…
Investigating consumers’ adoption of AI chatbots for apparel shopping
Mon Thu Myin, Kittichai WatchravesringkanDriven by Davis’s (1989) technology acceptance model (TAM) and Westaby’s (2005) behavioral reasoning theory (BRT), the purpose of this study is to develop and test a conceptual…
Impact of fake news on social image perceptions and consumers’ behavioral intentions
Anubhav Mishra, Sridhar SamuThis paper aims to examine how content relevancy influences consumers’ preference to receive and share fake news. Further, it investigates how these receivers perceive the social…
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel