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David Pollitt edits a range of journals in the areas of strategic management, human-resource management and training. In a journalistic career spanning more than 30 years, he has been a sub-editor for local, evening and national newspapers and has written on topics as diverse as local government and leisure.
He is based at the European Briefing Unit at the University of Bradford.
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Everyone loves a good story. One of the oldest and most human art forms, story-telling can inspire us or break our hearts, fire our imagination or prey on our greatest fears, make us laugh or make us cry, help us both to understand ourselves better and to connect with those around us. In short, through story-telling we can make more sense of the world we live in.
In one of the final Sunday Times restaurant reviews he wrote before he died, ex-film director and bon vivant Michael Winner wrote: 'People often ask, "What's the worst meal you've ever had?" It used to take me a while to choose. Now I can answer in a second.'
What do you think of social networking? Is it a valuable tool through which your employees can tell their friends and acquaintances about the benefits of your product or service and of working for your company? Or is it at best a waste of your employees' time and at worst a tool that could destroy the reputation of your business?
It's far from plain sailing at technology giant Yahoo! The firm's profits and revenue have fallen. Competitors such as Google and Facebook are beating it in its core businesses of internet searching and social networking. And the company has slipped in mobile communications and other development areas.