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European Journal of Marketing

ISSN: 0309-0566

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2011 Impact Factor: 0.956 *  Content: Table of Contents  |  Latest Issue RSS 
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Aims and Scope

Whilst the European Journal of Marketing retains a European brand identity we are a truly international journal, actively encouraging global contributions from scholars across the broad domain of marketing. We welcome novel and ground-breaking contributions from a wide range of research traditions within marketing, particularly encouraging innovative ideas in conceptual developments and research methodologies. The EJM is not preferentially disposed towards either empirical work or pure theory, nor towards one particular method or approach.

Read the latest issue

Impact Factor News

The European Journal of Marketing has seen its Impact Factor increase for the third year running. Here are the key articles contributing to EJM's latest Impact Factor success:

Relationship quality: a critical literature review and research agenda
Pinelopi Athanasopoulou

The CoO-ELM model: A theoretical framework for the cognitive processes underlying country of origin-effects
Josée Bloemer, Kris Brijs, Hans Kasper

Seeing market orientation through a capabilities lens
Anthony Foley, John Fahy

Editor Reflections

In the following collection of editorial pieces, EJM editor Professor Nick Lee reflects upon various key topics affecting marketing research and publishing.

Reflections on assessing academic quality in marketing, and the UK REF

The theory-practice divide: thoughts from the Editors and Senior Advisory Board of EJM

What makes a good article? Generating an insightful manuscript

Being a successful and valuable peer reviewer

Editorial Criteria

The EJM will be an outlet for research that is:

• based on rigorous, high quality scholarly work of international standing
• from a diverse range of methodological, philosophical and theoretical approaches
• situated within either a pure or applied research tradition
• derived from stringent theoretical conceptualization, and appropriate and defensible research methodology
• well written and of clear relevance and interest to marketing scholarship

The EJM is receptive to controversial topics, and new, as well as developments that challenge existing theories and paradigms. EJM will be particularly receptive to the development and testing of new theories, as long as they fill the rigour criteria detailed above. The EJM will not generally be receptive to pure opinion or unsupported conjecture, although viewpoint and commentary articles are welcome where they can meet appropriate standards of rigour. Authors who wish to submit such articles are encouraged to contact the editors prior to commencing work. The EJM is also receptive in principle to the submission of replication studies, where they are able to demonstrate a clear and substantive contribution to existing marketing knowledge.

The EJM offers unparalleled insights on new research, current practice and future trends so that practitioners and academics can gain a useful overview of marketing activity and apply that knowledge to develop appropriate strategies. All the papers are subjected to a double-blind refereeing process to ensure integrity of information is maintained. The journal enjoys a long-standing reputation as a catalyst for solving marketing problems and dilemmas, and as such is already regarded as an essential resource by many leading industry figures and supplying libraries.

Indexed and Abstracted in:

ISI Social Sciences Citation Index; ISI Journal Citation Reports; ISI Research Alert; Scopus; Emerald Management Reviews; Academic Research; Autographics; Business & Industry; Business Source; Cabell's Directory of Publishing Opportunities in Management & Marketing; Collectanea Corporate; CPI Digest; Current Citations Express;Electronic Collections Online; EP Collection; Expanded Academic Index; Galileo; General Reference Center; Innovative; INSPEC; Leisure Recreation and Tourism Abstracts; Manning & Napier; MasterFILE; OCLC; PsycINFO; Scandinavia; Telebase; World Bank Magazine; Zetoc (British Library), CNRS France, FNEGE France

European Journal of Marketing is available as part of an online subscription to the Emerald Marketing eJournals Collection. For more information, please email collections@emeraldinsight.com or visit the Emerald Marketing eJournals Collection page.

This journal is a member of and subscribes to the
principles of the Committee on Publication Ethics.

* 2011 Journal Citation Reports® (Thomson Reuters, 2012)