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Emerging Markets Case Studies Collection
ISSN: 2045-0621
Online from: 2011
Information: About this Collection
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Twiga Hosting Ltd – providing affordable information and communication technologies services to small and medium enterprises
| Title: | Twiga Hosting Ltd – providing affordable information and communication technologies services to small and medium enterprises |
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| Author(s): | Juma James Masele (Assistant Lecturer in the Department of General Management, University of Dar es Salaam, Dar es Salaam, Tanzania) |
| Citation: | Juma James Masele, "Twiga Hosting Ltd – providing affordable information and communication technologies services to small and medium enterprises", Emerald Emerging Markets Case Studies Collection, (2011) |
| Keywords: | Communication technologies, Information technology, Small to medium-sized enterprises |
| Article type: | Case study |
| DOI: | 10.1108/20450621111197163 (Permanent URL) |
| Publisher: | Emerald Group Publishing Limited |
| Acknowledgements: | Disclaimer: This case is written solely for educational purposes and is not intended to represent successful or unsuccessful managerial decision making. The author/s may have disguised names; financial and other recognizable information to protect confidentiality. |
| Abstract: | Title – Twiga Hosting Ltd – providing affordable information and communication technologies services to small and medium enterprises. Subject area – The case describes the launch of Twiga Hosting Ltd, a company providing information and communication technology (ICT) services to the underserved small and medium enterprise (SME) sector in Tanzania and in a many countries in Africa. Study level/applicability – This case targets a range of audience from undergraduate students taking both Bachelor of Commerce and those taking Bachelor of Business Administration; and Postgraduate students taking business-related courses. Nonetheless, the case may be used by all other learners of advanced studies in entrepreneurship and innovation management. Case overview – The case addresses a number of issues including: Issues to be considered when starting an ICT enterprise. Strategic management. Business revenue models. Expected learning outcomes – To impart/inculcate entrepreneurial insights in ICT and related areas. To make learners aware of the business growth opportunities in ICT ventures. The success factors for fruitful ICT ventures. To enable learners to identify challenges facing entrepreneurs in ICT ventures and the ways to overcome them. Supplementary materials – Teaching notes. |
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