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Home > Strategic Direction > Volume 24 issue 5 > Naming names: trademark strategy and beyond: part one - selecting a brand name
Strategic Direction
ISSN: 0258-0543
Online from: 2002
Subject Area: Strategy
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Naming names: trademark strategy and beyond: part one - selecting a brand name
| Title: | Naming names: trademark strategy and beyond: part one - selecting a brand name |
|---|---|
| Author(s): | R.S. Petty |
| Source: | Strategic Direction, Vol. 24 Iss: 5 |
| Author(s): | R.S. Petty |
| Keywords: | Brand management, Brand names, Product identification, Trademarks |
| Publisher: | Emerald Group Publishing Limited |
| Abstract: | This article has no abstract |
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