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Strategic Direction

ISSN: 0258-0543

Online from: 2002

Subject Area: Strategy

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Europe’s foxiest banker takes on the world (Emilio Botin, Santander)

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Article citation: C.P. Wallace, (2012) "Europe’s foxiest banker takes on the world (Emilio Botin, Santander)", Strategic Direction, Vol. 28 Iss: 8, pp. -

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Article Type: Abstracts From: Strategic Direction, Volume 28, Issue 8

Wallace C.P.
Fortune, 9 April 2012, Vol. 165 No. 5, Start page: 54, No. of pages: 5

Profiles Emilio Botin, Chairman of Santander, Europe’s biggest bank by market capitalization. Discusses how well the bank has fared during the recent banking crisis, the extent to which this is due to Botin’s leadership, and the reasons for his success. Notes that Santander has not been immune from the crisis, indicating some of the losses that have been made. Looks at the bank’s future strategy, which Botin has forecast will result in a 50 percent boost to profits, highlighting the role that acquisitions are likely to play in this. Underlines how successful this strategy has been in the past, despite acknowledging some critics.
Article type: General review
ISSN: 0738-5587
Reference: 41AH928

Keywords: Banking, Mergers and acquisitions, Santander