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Strategic Direction
ISSN: 0258-0543
Online from: 2002
Subject Area: Strategy
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Is Pinterest the next Facebook?
Downloads: The fulltext of this document has been downloaded 397 times since 2012
Article citation: J. Hempel, (2012) "Is Pinterest the next Facebook?", Strategic Direction, Vol. 28 Iss: 8, pp. -
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Article Type: Abstracts From: Strategic Direction, Volume 28, Issue 8
Hempel J.
Fortune, 9 April 2012, Vol. 165 No. 5, Start page: 67, No. of pages: 5
Underlines the success of Pinterest, the latest social media product to leap into prominence. Describes how Pinterest enables people to collect and share images on digital pinboards. Charts the rapid speed with which the site has been adopted by users. Describes the current strategy of Ben Silberman, the site’s founder; charts how he developed Pinterest and got it started; and discusses why the site has been so successful. Points out that Silberman needs to develop a long-term strategy for the site so that it can generate revenue and build on its current flash of popularity.
Article type: General review
ISSN: 0738-5587
Reference: 41AH930
Keywords: Internet, Personal communications networks, Social networks
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