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Home > International Marketing Review > Table of contents:Volume 25 issue 1
International Marketing Review
ISSN: 0265-1335
Online from: 1983
Subject Area: Marketing
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Table of contents:
Volume 25 issue 1
Published: 2008, Start page: p7Icon key: 
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You have access to this item Backfiles Earlycite Abstract only | Article Id: | Article Information: |
|---|---|
| 1711254 | Consumer ethnocentrism in the German market Heiner Evanschitzky, Florian v. Wangenheim, David Woisetschläger, Markus Blut (pp. 7 - 32) Keywords: Consumer behaviour, Country of origin, Ethnocentrism, Germany Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (179kb) ] | Reprints & permissions |
| 1711255 | Consumers' need for uniqueness: short-form scale development and cross-cultural validation Ayalla Ruvio, Aviv Shoham, Maja Makovec Brencic (pp. 33 - 53) Keywords: Consumer behavior, Cross-cultural studies, Product differentiation, Unique selling proposition Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (116kb) ] | Reprints & permissions |
| 1711256 | The impact of national stereotypes on the country of origin effect: A conceptual framework Michael Chattalas, Thomas Kramer, Hirokazu Takada (pp. 54 - 74) Keywords: Country of origin, Marketing strategy, National cultures, National standards, Product image Article type: Conceptual paper Please login | Abstract & purchase [ HTML & PDF (122kb) ] | Reprints & permissions |
| 1711257 | Antecedents, moderators and dimensions of country-of-origin evaluations Sadrudin A. Ahmed, Alain d'Astous (pp. 75 - 106) Keywords: Canada, Consumer behaviour, Country of origin, International marketing, Morocco, Taiwan Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (166kb) ] | Reprints & permissions |
| 1711258 | Effect of brand extension strategies on brand image: A comparative study of the UK and Spanish markets Eva Martinez, Yolanda Polo, Leslie de Chernatony (pp. 107 - 137) Keywords: Brand extensions, Brand image, Consumer behaviour, International marketing, Spain, United Kingdom Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (170kb) ] | Reprints & permissions |
Editorial
| Article Id: | Article Information: |
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| 1711259 | Editorial Jeryl Whitelock Abstract | View HTMLCall for papers |
| 1711260 | Special Issue on Globalisation and regionalisation Abstract | View HTML |
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