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Home > International Marketing Review > Table of contents:Volume 25 issue 3
International Marketing Review
ISSN: 0265-1335
Online from: 1983
Subject Area: Marketing
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Table of contents:
Volume 25 issue 3
Published: 2008, Start page: p262Icon key: 
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You have access to this item Backfiles Earlycite Abstract only | Article Id: | Article Information: |
|---|---|
| 1728005 | The resource matching foundations of competitive advantage: An alternative perspective on the globalization of service firms Steven H. Seggie, David A. Griffith (pp. 262 - 275) Keywords: Competitive advantage, Globalization, Resource management, Service industries Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (89kb) ] | Reprints & permissions |
| 1728006 | A meta-analysis of effect sizes in international marketing experiments Xuehua Wang, Zhilin Yang (pp. 276 - 291) Keywords: International marketing, Random variables, Statistical methods of analysis, Statistics Article type: General review Please login | Abstract & purchase [ HTML & PDF (111kb) ] | Reprints & permissions |
| 1728007 | Managerial risk perceptions of international entry-mode strategies: The interaction effect of control and capability David Forlani, Madhavan Parthasarathy, Susan M. Keaveney (pp. 292 - 311) Keywords: Japan, Market entry, Marketing decision making, Overseas trade, Risk management, Small enterprises Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (122kb) ] | Reprints & permissions |
| 1728008 | A cross-cultural validation of a gender role identity scale in marketing Susan M.B. Schertzer, Daniel Laufer, David H. Silvera, J. Brad McBride (pp. 312 - 323) Keywords: Consumer behaviour, Cross-cultural studies, Gender, International marketing Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (81kb) ] | Reprints & permissions |
| 1728009 | Cross-cultural examination of the relationships among firm reputation, e-satisfaction, e-trust, and e-loyalty Byoungho Jin, Jin Yong Park, Jiyoung Kim (pp. 324 - 337) Keywords: Cross-cultural studies, Customer loyalty, Customer satisfaction, Electronic commerce, Korea, United States of America Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (91kb) ] | Reprints & permissions |
Editorial
| Article Id: | Article Information: |
|---|---|
| 1728010 | Reflections on IMR from the new Co-editor John W. Cadogan Abstract | View HTMLCall for papers |
| 1728011 | Special issue on International perspectives on nation branding: current trends and future directions Abstract | View HTML |
| 1728012 | Special Issue on Globalisation and regionalisation Abstract | View HTML |
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