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Home > International Marketing Review > Table of contents:Volume 28 issue 1
International Marketing Review
ISSN: 0265-1335
Online from: 1983
Subject Area: Marketing
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Table of contents:
Volume 28 issue 1
Published: 2011, Start page: p6Icon key: 
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You have access to this item Backfiles Earlycite Abstract only | Article Id: | Article Information: |
|---|---|
| 1911621 | Evaluating the green advertising practices of international firms: a trend analysis Leonidas C. Leonidou, Constantinos N. Leonidou, Dayananda Palihawadana, Magnus Hultman (pp. 6 - 33) Keywords: Advertising, Environmental management, Green marketing, International marketing Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (194kb) ] | Reprints & permissions |
| 1911622 | Interpreting interrelations across multiple levels in HGLM models: An application in international marketing research Burcu Tasoluk, Cornelia Dröge, Roger J. Calantone (pp. 34 - 56) Keywords: International marketing, Marketing models, Multilevel marketing Article type: Technical paper Please login | Abstract & purchase [ HTML & PDF (351kb) ] | Reprints & permissions |
| 1911623 | Humor and cultural values in print advertising: a cross-cultural study Leonidas Hatzithomas, Yorgos Zotos, Christina Boutsouki (pp. 57 - 80) Keywords: Advertising, Greece, Humour, National cultures, United Kingdom Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (152kb) ] | Reprints & permissions |
| 1911624 | A multi-country assessment of the long-term orientation scale Louise M. Hassan, Edward Shiu, Gianfranco Walsh (pp. 81 - 101) Keywords: Cross-cultural studies, European Union, Individual behaviour, Psychometric tests Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (137kb) ] | Reprints & permissions |
| 1911625 | Made in China but sold at FAO Schwarz: country-of-origin effect and trusting beliefs Sertan Kabadayi, Dawn Lerman (pp. 102 - 126) Keywords: Beliefs, Consumer behaviour, Country of origin, Trust Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (224kb) ] | Reprints & permissions |
Editorial
| Article Id: | Article Information: |
|---|---|
| 1911626 | Editorial Jeryl Whitelock Abstract | View HTMLCall for papers |
| 1911627 | Special issue on International marketing theory, strategy and implementation: insights from Latin America Deadline for submissions 31 March 2011 Abstract | View HTML |
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