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Home > International Marketing Review > Table of contents:Volume 28 issue 2
International Marketing Review
ISSN: 0265-1335
Online from: 1983
Subject Area: Marketing
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Table of contents:
Volume 28 issue 2
Published: 2011, Start page: p132Special Issue: International Market Selection and Segmentation I
Guest editor(s): Nicolas Papadopoulos and Oscar Martín Martín
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You have access to this item Backfiles Earlycite Abstract only | Article Id: | Article Information: |
|---|---|
| 1921761 | International market selection and segmentation: perspectives and challenges Nicolas Papadopoulos, Oscar Martín Martín (pp. 132 - 149) Keywords: International business, Market segmentation, Marketing opportunities, Risk assessment Article type: Viewpoint Please login | Abstract & purchase [ HTML & PDF (121kb) ] | Reprints & permissions |
| 1921762 | The role of context in assessing international marketing opportunities Susan P. Douglas, C. Samuel Craig (pp. 150 - 162) Keywords: Consumer behaviour, Consumption, International business, Market entry, Market segmentation Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (123kb) ] | Reprints & permissions |
| 1921763 | A hybrid model for export market opportunity analysis Shirley Ye Sheng, Michael R. Mullen (pp. 163 - 182) Keywords: Export markets, International trade, Marketing opportunities Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (135kb) ] | Reprints & permissions |
| 1921764 | A gravitational model of international retail market selection Nicholas Alexander, Mark Rhodes, Hayley Myers (pp. 183 - 200) Keywords: International business, Managers, Marketing decision making, Retailing Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (325kb) ] | Reprints & permissions |
| 1921765 | The PD scale: a measure of psychic distance and its impact on international marketing strategy Carlos M.P. Sousa, Luis Filipe Lages (pp. 201 - 222) Keywords: International business, Marketing strategy, National cultures Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (175kb) ] | Reprints & permissions |
Call for papers
| Article Id: | Article Information: |
|---|---|
| 1921766 | Special issue on Internationalization patterns of small and medium-sized enterprises Abstract | View HTML |
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