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Home > International Marketing Review > Table of contents:Volume 29 issue 2
International Marketing Review
ISSN: 0265-1335
Online from: 1983
Subject Area: Marketing
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Table of contents:
Volume 29 issue 2
Published: 2012, Start page: p134Icon key: 
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You have access to this item Backfiles Earlycite Abstract only | Article Id: | Article Information: |
|---|---|
| 17026930 | Brand as credible commitment in embedded licensing: a transaction cost perspective Marshall S. Jiang, Bulent Menguc (pp. 134 - 150) Keywords: Brand embedded licensing, Brands, Complementary assets, Credible commitment, Licensing, Standard licensing, Transaction costs Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (145kb) ] | Reprints & permissions |
| 17027164 | Korean international joint ventures: how the exchange climate affects tacit knowledge transfer from foreign parents Chansoo Park, Ilan Vertinsky, Chol Lee (pp. 151 - 174) Keywords: Exchange climate, International business, International joint ventures, Joint ventures, Knowledge transfer, Korea, Performance, Tacit knowledge Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (183kb) ] | Reprints & permissions |
| 17026931 | Learning orientation in export functions: impact on export growth Anne L. Souchon, Joseph A. Sy-Changco, Belinda Dewsnap (pp. 175 - 202) Keywords: Business development, Exporting, Exports, Information processing, Learning organizations, Organizational learning, Philippines Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (186kb) ] | Reprints & permissions |
| 17026932 | Kirznerian and Schumpeterian entrepreneurial-oriented behavior in turbulent export markets Sanna Sundqvist, Kalevi Kyläheiko, Olli Kuivalainen, John W. Cadogan (pp. 203 - 219) Keywords: Corporate strategy, Entrepreneurial orientation, Entrepreneurialism, Environmental turbulence, International business, International performance, Kirzner, Kirznerian behaviour, Organizational performance, Schumpeter, Schumpeterian behaviour Article type: Viewpoint Please login | Abstract & purchase [ HTML & PDF (200kb) ] | Reprints & permissions |
Editorial
| Article Id: | Article Information: |
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| 17026933 | Editorial John W. Cadogan Abstract | View HTML |
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