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Home > Journal of Consumer Marketing > Table of contents:Volume 30 issue 3 - Latest Issue
Journal of Consumer Marketing
ISSN: 0736-3761
Online from: 1984
Subject Area: Marketing
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Table of contents:
Volume 30 issue 3 - Latest Issue
Published: 2013, Start page: p248Icon key: 
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You have access to this item Backfiles Earlycite Abstract only | Article Id: | Article Information: |
|---|---|
| 17088581 | Insights into mature consumers of financial services Trenton Milner, Daniela Rosenstreich (pp. 248 - 257) Keywords: Baby Boomer generation, Consumer behaviour, Consumer decision making, Financial planning, Financial services, Funds management, Life events, Marketing strategy, Mature consumers, Psychographic traits, Sandwich generation, Situational decision making Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (129kb) ] | Reprints & permissions |
| 17088582 | The role of brand love in consumer-brand relationships Noel Albert, Dwight Merunka (pp. 258 - 266) Keywords: Brand love, Brands, Commitment, Consumer behaviour, Identification, Trust, Word of mouth Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (165kb) ] | Reprints & permissions |
| 17088583 | Antidepressant advertising effects on drug knowledge and drug seeking Glenn M. Callaghan, Sean Laraway, Susan Snycerski, Shannon C. McGee (pp. 267 - 272) Keywords: Advertising, Antidepressants, Brand awareness, Consumer behaviour, Direct-to-consumer advertising, Knowledge of side effects, Medication seeking, Television commercials Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (113kb) ] | Reprints & permissions |
| 17088584 | The longitudinal effects of a two-dimensional consumer animosity Richard Lee, Kyung Tae Lee (pp. 273 - 282) Keywords: China, Consumer behaviour, Contemporary animosity, Country of origin, Historical animosity, Japan, Product attributes, Product judgment, Willingness to buy foreign products Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (160kb) ] | Reprints & permissions |
| 17088585 | University students' perceived susceptibility to alcohol retail sales promotions Bishnu Sharma, Maria Raciti, Rebecca O'Hara, Karin Reinhard, Fiona Davies (pp. 283 - 294) Keywords: Alcohol consumption, Alcoholic drinks, Australia, Binge drinking, Germany, Sales campaigns, Students, University students, Wales, Women, Young women Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (152kb) ] | Reprints & permissions |
| 17088586 | Customer relationship management at the base of the pyramid: myth or reality? Tendai Chikweche, Richard Fletcher (pp. 295 - 309) Keywords: Bottom of pyramid, Consumers, Customer relationship management, Market segmentation, Social networks Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (401kb) ] | Reprints & permissions |
Book Review
| Article Id: | Article Information: |
|---|---|
| 17088580 | Globalizing Ideal Beauty Marilyn Scrizzi pp. 311 - 311 Please login | Abstract & purchase [ HTML ] |
| 17088578 | This Means This, This Means That: A User's Guide to Semiotics, 2nd ed. Francisco Conejo pp. 310 - 310 Please login | Abstract & purchase [ HTML ] |
| 17088579 | The Consumer Mind: Brand Perception and Implications for Marketers Amy L. Parsons pp. 310 - 310 Please login | Abstract & purchase [ HTML ] Internet currency |
| 17088587 | Internet currency Abstract | View HTML |
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