Editor: Professor Shaoming Zou
Subject: Marketing (view other series in this subject area)
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Bryan Jean, National Chengchi University, Taiwan
Jyh-Shen Chiou, National Chengchi University, Taiwan
Shaoming Zou, University of Missouri – Columbia, USA
This volume considers the impact of major trends in external and internal environments of the firm on international marketing. Major themes include: emerging market firms’ innovation, technology-enabled marketing innovation, global account management, knowledge sharing in international alliances, internationalization of small and entrepreneurial firms, export marketing channels, global companies and issues of national culture on consumers’ evaluation of MNEs performance and teaching international marketing to students. Collectively, these studies contribute significant insight into the pressing issues in contemporary international marketing.
For the past two decades, the Advances in International Marketing series has made unique contributions to the field of international marketing through original and high-quality essays that address various international marketing topics. Both theoretical and empirical contributions are included. While some contributors focus on managerial issues in international marketing, others take a public policy or a comparative perspective. Similarly, while some authors may confine their analyses to well-established concepts or methodologies in international marketing, others have the opportunity to incorporate new and innovative perspectives.
The contributions featured in Advances in International Marketing tend to be longer than the typical journal article and may incorporate ideas, analyses or techniques considered too radical by other refereed journals. Individual volumes in the series have often featured papers selected from the annual meetings of the CIMaR (Consortium for International Marketing Research). All manuscripts submitted for publication undergo a double-blind peer review process.
Professor S. Tamer Cavusgil, Fuller E. Callaway Professorial Chair and Director of the Institute of International Business at Georgia State University, was the founding Editor-in-Chief of the Advances in International Marketing.
University of Missouri, USA
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