We are pleased to announce a call for papers for a Special Issue dedicated to 'Retailing & Distribution Management in the Luxury sector' with Guest Editor Professor Alessandro Brun from Politecnico di Milano, Italy.
In the last decade, the number of papers and books dealing with the luxury sector significantly increased, following the exceptional growth experienced by this market in challenging economic trading conditions:
Although a strong commitment in achieving, supporting and sustaining an appropriate brand identity is essential in order to achieve the luxury status, both academics and practitioners recognize that marketing and branding alone cannot guarantee long-term performance anymore: Retailing and Distribution Management are key to building sustainable success, but there has been a lack of research attention for this topic.
Researchers in the field can contribute to developing theory and techniques in order to support the alignment of supply chain management in retailing towards the specific attributes of the luxury market.
Contents focus
Papers on all topics related to the research and practice in the luxury goods/services Retailing, Operations and Distribution Management are welcome. The topics may include, but are not limited to:
Submissions in English (UK) will be subjected to the normal double blind review process. Special attention should be made to presentation, format and content requirements for the journal found via 'Author guidelines' from the journal homepage: www.emeraldinsight.com/ijrdm.htm. Papers should be submitted through the Manuscript Central IJR&DM website.
The deadline for submitting papers is 8th January 2013.
Final publication of the Special Issue is scheduled to be July 2013
Alessandro Brun
Department of Economics, Management and Engineering
Politecnico di Milano
Via Lambruschini 4/B
Milan - Italy
Email: alessandro.brun@polimi.it