Journal of Consumer Marketing

ISSN: 0736-3761

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Editorial objectives

Journal of Consumer Marketing is a journal written by practitioners, consultants and marketing academics and is edited for marketers who desire further insight into how people behave as consumers worldwide. Consumption is a key element of much of human behaviour. Understanding consumer behaviour is the key to creating effective marketing strategies. We are committed to publishing not only research, but cases, new concepts and/or practices, as well as commentary which reflect personal opinion. JCM seeks to blend both theory and practice.

Editorial criteria

The bases of an article may be research, but research is not the only basis for an article. Cases, concepts and industry reviews and practices may be put forth with equal acceptability. In addition, we have provided a section for Commentary, which need be little more than personal opinion.

Each article should contain:

Background and some short references to previous articles, if they are pertinent. Specifically omit endless strings of quotations by other authors, especially if the ideas are currently well accepted. This is particularly true of citations in the literature that are five or more years old. If previous material is pertinent, please paraphrase it and eliminate endnotes and authors. Citations should be used only for significant and timely contributions. Also, standard textbooks should not be used as references.
Basic premise, major thoughts, problems or concept.
A discussion of the theory incorporating any research.
A case example of clear argument supporting the basic premise or concept.
A summary to wrap-up the key ideas.
A section titled Managerial Implications and applications for the information presented in the article.

Coverage

Consumer behaviour
Customer policy and service
Practical case studies to illustrate concepts
The latest thinking and research in marketing planning
The marketing of services worldwide

Topicality

Consumers are fickle, demanding and capricious, changing attitudes, spending patterns and needs just when you think you've got them worked out. Keeping abreast of these sea changes, which can wreck or precipitate months of planning, is essential if you are to maintain and increase corporate profitability and professional credibility - and keep ahead of the competition. The journal offers incisive and authoritative material on all aspects of marketing to consumers to help professionals devise appropriate sales initiatives.

Key benefits

Written by acknowledged experts in the field, this journal makes an invaluable companion in an aggressive marketing world. It helps you to determine when you need a new idea, and when you simply need a new application, and offers invaluable practical guidance that can create the spark of inspiration that will outwit your competitors - and delight your prospects and customers.

Key journal audiences

Academics wanting the latest research findings or classroom examples
Consultants advising corporations with consumer markets
Marketing directors, business strategists, advertising managers and all practitioners in consumer marketing or sales management
Students

Journal of Consumer Marketing is indexed and abstracted in:

Emerald Management Reviews
Academic Research
Autographics
Business & Industry
Business Source
Cabell's Directory of Publishing Opportunities in Management and Marketing
CNRS (France)
Collectanea Corporate
Current Citations Express
Electronic Collections Online
EP Collection
e-psyche
Expanded Academic Index
Galileo
General Reference Center
Innovative
INSPEC
ISI Alerting Services
Manning & Napier
MasterFILE
OCLC
Scandinavia
Scopus
Telebase
Zetoc (British Library)
QUALIS

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Journal of Consumer Marketing is available as part of an online subscription to the Emerald Marketing eJournals Collection. For more information, please email collections@emeraldinsight.com or visit the Emerald Marketing eJournals Collection page.

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