Production Services Network (PSN) Emirates rising up to the people challenge

Payyazhi Jayashree

doi:10.1108/20450621111110357

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Emerging Markets Case Studies Collection

ISSN: 2045-0621

Online from: 2011

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Production Services Network (PSN) Emirates rising up to the people challenge

Document Information:
Title:	Production Services Network (PSN) Emirates rising up to the people challenge
Author(s):	Payyazhi Jayashree (Associate Professor, Faculty of Business and Management and Head, Centre for Academic Staff Professional Development (CASPD), University of Wollongong in Dubai (UOWD), Dubai, United Arab Emirates)
Citation:	Payyazhi Jayashree, "Production Services Network (PSN) Emirates rising up to the people challenge", Emerald Emerging Markets Case Studies Collection, (2011)
Keywords:	Human resource management, Organizational change, Organizational culture, Organizational design, Organizational theory, Strategic alignment
Article type:	Case study
DOI:	10.1108/20450621111110357 (Permanent URL)
Publisher:	Emerald Group Publishing Limited
Acknowledgements:	Disclaimer. This case is written solely for educational purposes and is not intended to represent successful or unsuccessful managerial decision making. The author/s may have disguised names; financial and other recognizable information to protect confidentiality.
Abstract:	Subject area – HR, strategic alignment, organizational culture and change and organizational theory and design. Study level/applicability – Suitable for undergraduate and graduate students taking up advanced courses in HR, Change Management, Organizational Theory and Design. Case overview – This case spotlights Production Services Network (PSN) Emirates JV and the strengths of its global network. The case raises many important issues related to building a unified culture across a global organization. The case specifically focuses on the significance of sourcing the right talent and training them for the success of PSN's global network. Expected learning outcomes – This case may be used to teach topics such as leading cultural changes, steps to build a strong organizational culture and the significance of systemic alignment for successful strategy execution. Supplementary materials – A teaching note is available on request.