Online from: 2011
Information: About this Collection
|Title:||Kaspersky Lab: from Russia with anti-virus|
|Author(s):||Nir Kshetri (Associate Professor at The University of North Carolina at Greensboro, Greensboro, North Carolina, USA)|
|Citation:||Nir Kshetri, "Kaspersky Lab: from Russia with anti-virus", Emerald Emerging Markets Case Studies Collection, (2011)|
|Keywords:||Anti-virus products, Country of origin, Cybercrime, Emerging economies, Kaspersky Lab, Russia|
|Article type:||Case study|
|DOI:||10.1108/20450621111180954 (Permanent URL)|
|Publisher:||Emerald Group Publishing Limited|
|Acknowledgements:||The author is grateful to Ms Olga Sokolskaya, Senior Corporate Communications Manager and to Ms Anna Emelyanova, Corporate Communications Specialist, Kaspersky Lab for providing data, information and many useful suggestions. This case is solely for class discussions rather than to illustrate either effective or ineffective handling of a situation. Disclaimer. This case is written solely for educational purposes and is not intended to represent successful or unsuccessful managerial decision making. The author/s may have disguised names; financial and other recognizable information to protect confidentiality.|
Title – Kaspersky Lab: from Russia with anti-virus.
Subject area – International Business, International Entrepreneurship, International Marketing.
Study level/applicability – Advanced undergraduate and graduate students are the primary audience. The case can also be used in executive classes with emerging economies as a focus.
Case overview – Kaspersky Lab is a provider of information technology (IT) security products such as anti-virus, anti-spam and network security software. It is Russia's largest software company and the only Russian firm that ranked among the world's top 100 software companies. This case presents several interesting features of the company and its environment. The foci of the case are on potential barriers facing firms based in emerging economies in their internationalization initiatives and negative country of origin effects associated with emerging economies.
Expected learning outcomes – The learning objectives of this case include: •To identify internal and external sources of competitive advantage for a developing world originated successful entrepreneurial firm. •To assess the potential barriers facing an emerging economy-based firm in the internationalization process and analyse whether such barriers differ across economies of various characteristics. •To evaluate whether the natures of obstacles and challenges faced by an emerging economy-based firm is different in a newly evolving industry. •To analyze how an emerging economy-based firm can overcome some of the barriers to internationalization.
Supplementary materials – Teaching note.
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