Table of contents - Special Issue: Systematic literature reviews in international marketing: from the past to the future and beyond Part 2
Guest Editors: Demetris Vrontis, John Hulland, Jason D. Shaw, Ajai Gaur, Michael R. Czinkota, Michael Christofi
Family multinationals: a systematic literature review to take stock and look ahead
Emanuela Rondi, Francesco Debellis, Cristina Bettinelli, Alfredo De MassisThe authors develop a systematic literature review of research on family multinationals, i.e. firms owned by one or more families that engage in foreign direct investments (FDIs)…
Intellectual capital in nonprofit organizations: a focus on social capital as a marketing enabler
Renato Civitillo, Giuseppe Festa, Constantinos-Vasilios Priporas, Matteo RossiThe research has the aim of exploring whether and how relevant studies about nonprofit organizations (NPOs) have so far investigated the fruitful effects that can be generated by…
A structured literature review on Big Data for customer relationship management (CRM): toward a future agenda in international marketing
Pasquale Del Vecchio, Gioconda Mele, Evangelia Siachou, Gloria SchitoThis paper aims to advance the international marketing debate by presenting the results of a structured literature review (SLR) focusing on Big Data implementation in customer…
Dynamics of the termination of global alliances: probing the past, analyzing the present and defining the frontiers for future research
Nakul Parameswar, Sanjay Dhir, Tran Tien Khoa, Antonino Galati, Zafar U. AhmedWhile the number of global alliance terminations in the business world has grown steadily during the past few decades, the scholarly literature on strategic alliance (SA…
Digital tools and smart technologies in marketing: a thematic evolution
Estrella Diaz, Águeda Esteban, Rocío Carranza Vallejo, David Martín-Consuegra NavarroThis paper aims to analyze the evolution of digital and smart technologies and their relationship with different themes within marketing journals. In addition, this study has…
Consumer cosmopolitanism in international marketing research: a systematic review and future research agenda
Anna Makrides, Olga Kvasova, Alkis Thrassou, Elias Hadjielias, Alberto FerrarisThe purpose of this study is to systematically collate and scrutinize the state of the art on consumer cosmopolitanism (CCOS) from an international marketing perspective and to…
National cultures and their impact on electronic word of mouth: a systematic review
Anh Dang, David RaskaThis paper aims to summarize peer-reviewed journal articles on national cultures and electronic word of mouth (eWOM) behavior, identify the main findings and patterns among those…
Same, same but different! New service development in the context of emerging markets: a review
Anna Dubiel, Prokriti MukherjiThe purpose of this paper is to systematically review and critically examine the international marketing and innovation management research on new service development (NSD) in the…
A review of consumer affinity research: recent advances and future directions
M. Mar Serrano-Arcos, Raquel Sánchez-Fernández, Juan Carlos Pérez-Mesa, Petra RieflerConsumer affinity may be a key factor in overcoming ethnocentric barriers and promoting a favourable attitude towards specific foreign countries and their products. However…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan