Table of contents
Being a successful and valuable peer reviewer
Nick Lee, Gordon GreenleyThe purpose of this editorial is to announce the winners of the EJM Reviewer of the Year awards, and also to make some observations about successful and effective practice in…
Seeing market orientation through a capabilities lens
Anthony Foley, John FahyThe purpose of this paper is to examine how conceptualising market orientation within a capabilities framework may assist in developing further understanding of the construct.
Franchising in Ukraine
Roman Peretiatko, Anatoli Humeniuk, Marina Humeniuk, Clare D'Souza, Andrew GilmoreThis paper is an exploratory survey that examines franchising in Ukraine. The purpose of this discussion paper therefore, is to shed light on the extent to which franchising is…
Antecedents of collective‐value within business‐to‐business relationships
Bruce Douglas Pinnington, Thomas J. ScanlonThe increasing importance of business‐to‐business (b2b) relationships, contrasted against a background of continued and seemingly high levels of dissatisfaction, suggests that new…
Innovative marketing in SMEs
Michele O'Dwyer, Audrey Gilmore, David CarsonThe purpose of this paper was to investigate the concept of innovative marketing and how it manifests itself in the context of small‐to medium‐sized enterprises.
The CoO‐ELM model: A theoretical framework for the cognitive processes underlying country of origin‐effects
Josée Bloemer, Kris Brijs, Hans KasperThe purpose of this paper is to present an extended version of the Elaboration Likelihood Model (ELM‐model) to explain and predict which of the four cognitive processes that are…
Franchisee personality: An examination in the context of franchise unit density and service classification
Scott Weaven, Debra Grace, Mark ManningThe purpose of this paper is to make the first attempt to examine franchisee personality within the context of alternative franchisee ownership structures (single unit versus…
Alternative panel models to evaluate the store brand market share: Evidence from the Spanish market
Natalia Rubio, María Jesús YagüeThe purpose of this paper is to understand the intra‐ and inter‐category differences of the store brand market share. Strategic, structural and performance factors are considered…
The effects of relationship quality on export performance: A classification of small and medium‐sized Turkish exporting firms operating in single export‐market ventures
Tulin UralThe purpose of this paper was to empirically examine the effects of relationship quality between exporter and importer on export performance in Turkish firms, and further, how…
Barriers to repeat patronage: the impact of spectator constraints
Mark P. Pritchard, Daniel C. Funk, Kostas AlexandrisThe reason patrons cease to attend sporting events is not well understood. The purpose of this paper is to examine how factors motivate and inhibit patronage from continuing.
Effects of size, market and strategic orientation on innovation in non‐high‐tech manufacturing SMEs
Sylvie LaforetThe purpose of this paper was to examine the effects of size, strategic orientation and market orientation on innovation.
Consumer evaluation of unbranded and unlabelled food products: The case of bacalhau
Geir Sogn‐Grundvåg, Jens ØstliThis study sets out to explore how consumers evaluate unbranded and unlabelled food products and to what extent they are able to select the products with the highest potential to…
Theoretical lenses and domain definitions in innovation research
Nukhet Harmancioglu, Cornelia Droge, Roger J. CalantoneThis study aims to scrutinize the meaning and domain of “innovation” by providing an extensive theory‐driven review of the new product literature in marketing, management and…
Children's impact on innovation decision making: A diary study
Elisabeth Götze, Christiane Prange, Iveta UhrovskaThe purpose of the paper is to analyse children's impact on innovation decision making empirically.
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall