Antecedents of Healthy Lifestyle of Young Consumers: A Cross-Sectional Study of Sri Lanka

Abstract

Owing to the significance of a healthy lifestyle, we investigate the antecedents of the healthy lifestyle of young consumers in Sri Lanka. 658 structured questionnaires were collected from young consumers in Sri Lanka as part of the survey procedure. The judgmental sampling method is used to choose the respondents. The analysis makes use of both descriptive and inferential statistics. The findings disclose a high degree of healthy lifestyle among young consumers in Sri Lanka. Further findings revealed that health consciousness, collective esteem, and neighborhood environment are the antecedents for a healthy lifestyle. As young consumers are more concerned about a healthy lifestyle, managers in certain industries such as food and beverages, hotels, and restaurants should adopt their products and services in line with a healthy lifestyle.

Citation

Jayarathne, P.G.S.A., Dewasiri, N.J. and Karunarathne, K.S.S.N. (2024), "Antecedents of Healthy Lifestyle of Young Consumers: A Cross-Sectional Study of Sri Lanka", Singh, N., Kansra, P. and Gupta, S.L. (Ed.) Navigating the Digital Landscape, Emerald Publishing Limited, Leeds, pp. 65-84. https://doi.org/10.1108/978-1-83549-272-720241004