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Stemming the tide: linking AI technology with workers retention

Muhammad Farrukh Moin (Newcastle Business School, Northumbria University, Newcastle upon Tyne, UK)
Justin Zuopeng Zhang (Coggin College of Business, University of North Florida, Jacksonville, Florida, USA)

International Journal of Managing Projects in Business

ISSN: 1753-8378

Article publication date: 20 May 2024

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Abstract

Purpose

The objective of this research is to examine the association of artificial intelligence (AI) awareness on workers' retention and the boundary conditions in the context of project organizations.

Design/methodology/approach

We collected time-lagged data from project organizations in China.

Findings

The results showed that AI awareness predicted workers' turnover intention. Moreover, this association was moderated via supervisor support.

Practical implications

This research provides several practical implications aimed at timely communication, training and automation guide for helping firms to foster healthy workplace climate, support and workers’ retention.

Originality/value

The rise of AI and its potential impact on manpower is a popular topic. Yet, the evidence of project workers’ awareness of such potential effects on their retention is scant. Therefore, this study broadens our understanding of the association of AI awareness on turnover intention and boundary conditions in the context of project organizations.

Keywords

Citation

Moin, M.F. and Zhang, J.Z. (2024), "Stemming the tide: linking AI technology with workers retention", International Journal of Managing Projects in Business, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJMPB-01-2024-0015

Publisher

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Emerald Publishing Limited

Copyright © 2024, Emerald Publishing Limited

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