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The empire that Xoliswa built: entrepreneurship case study

Willie Tafadzwa Chinyamurindi

Publication date: 28 November 2016

Abstract

Subject area

Entrepreneurship.

Study level/applicability

The case can be pitched to undergraduate and postgraduate students and is applicable especially in cases when lecturers want to teach an introduction to entrepreneurship.

Case overview

This case study is about Xoliswa Tini and how she started Xoliswa Tini Properties, an emerging and growing player in the South African property industry. This case seeks to be used not only by commerce students but also by those outside this subject discipline. The motivation here being that entrepreneurship is not restricted to a specific subject discipline. The case profiles how an ordinary person from humble beginnings becomes an important player in an industry that she may have been excluded from based on her gender and race. This case can be used specifically to motivate and inspire students on the importance and processes that accompany the entrepreneur. The case can be used within an academic setting to teach undergraduate and postgraduate students. Outside the academy, individuals training in the area of entrepreneurship can use the case in their facilitation.

Expected learning outcomes

To facilitate the case study participant in: understanding the lived experience of an entrepreneur from how they started to key high and low highlights on the entrepreneurship journey; providing an analysis of the role of the micro- and macro-environment in influencing the entrepreneur’s journey and their decisions; appreciating the difficulties the entrepreneur faces in establishing their journey and the strategies used to deal with such difficulties.

Supplementary materials

Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

Subject code

CSS 3: Entrepreneurship.

Keywords

Acknowledgements

The case was written by Dr Chinyamurindi. It was prepared using company information and interviews from Xoliswa Tini Properties and its intention was to provide material for class discussion through publication. The author intends that the case be used not only for commerce students but written in a way that it can be used by students across various subject disciplines.

Citation

Tafadzwa Chinyamurindi, W. (2016), "The empire that Xoliswa built: entrepreneurship case study", , Vol. 6 No. 3. https://doi.org/10.1108/EEMCS-03-2015-0045

Publisher

:

Emerald Group Publishing Limited

Copyright © 2016, Emerald Group Publishing Limited

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