Digital innovation in context: Exploring serendipitous and unbounded digital innovation at the church of Sweden
Information Technology & People
ISSN: 0959-3845
Article publication date: 31 October 2018
Issue publication date: 19 June 2019
Abstract
Purpose
The purpose of this paper is to investigate how digital innovation processes emerge and evolve in organizational settings, and how serendipitous and unbounded digital innovations affect organizations’ overall digital directions.
Design/methodology/approach
The authors draw on an interpretive case study of the Church of Sweden, tracing in detail the design, deployment and governance of an interactive website for digital prayer, the Prayer Web (PW).
Findings
The findings show how the site came about in a serendipitous manner, created by an advertising agency as part of a marketing campaign. In turn, the unbounded nature of digital innovation was revealed as the wide and rapid adoption of the PW raised issues concerning the church’s overall digital direction linked to centralized control, as well as the nature and role of pastors, prayer and communities, as the site allowed people to post prayers and spread their messages (initially with no moderation).
Originality/value
The authors explore the serendipitous and unbounded ways in which digital innovation emerged and evolved in a traditional organization with a long legacy as an important societal institution. The paper contributes by generating rich insights on the role of the distinct aspects of digital technology in serendipitous and unbounded digital innovation. It particularly highlights how the editability and reprogrammability of digital artifacts triggered unexpected new behaviors and governance requirements in the organization under study. The authors encourage further research into the interrelationship between multiple unbounded and serendipitous digital innovations in an organization over time.
Keywords
Acknowledgements
The authors would like to thank the Church of Sweden and all the respondents for taking the time to participate in the study. The authors also thank the editors and anonymous reviewers for their constructive and challenging comments. Finally, the authors are grateful for the feedback that the authors received on an earlier version of this paper during the workshop “Organizing for Digital Innovation” organized by KIN (The Knowledge, Information and Innovation Research Group) in Amsterdam 2016.
Citation
Nylén, D. and Holmström, J. (2019), "Digital innovation in context: Exploring serendipitous and unbounded digital innovation at the church of Sweden", Information Technology & People, Vol. 32 No. 3, pp. 696-714. https://doi.org/10.1108/ITP-05-2017-0148
Publisher
:Emerald Publishing Limited
Copyright © 2018, Emerald Publishing Limited