A factor analytic study of the sources of meaning in hedonic consumption
Gillian C. Hopkinson
(Manchester School of Management, UMIST, Manchester, UK and)
Davashish Pujari
(University of Bradford Management Centre, Bradford, UK)
6328
Keywords
Citation
C. Hopkinson, G. and Pujari, D. (1999), "A factor analytic study of the sources of meaning in hedonic consumption", European Journal of Marketing, Vol. 33 No. 3/4, pp. 273-294. https://doi.org/10.1108/03090569910253053
Publisher
:Emerald Group Publishing Limited
Copyright © 1999, Emerald Group Publishing Limited