What is the World Cup really worth? The financial effects of the 2022 event in Qatar
Abstract
Purpose
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
As the footballers from countries such as England, The Netherlands and Italy sweltered in the furnaces of Brazil’s new stadiums in the 2014 World Cup, the heat on FIFA was if anything greater as further ordure was heaped on its decision to hand Qatar the event in 2022. One British newspaper even went as far as including a weather forecast every day to highlight the kind of temperatures international footballers were likely to be exposed to. “A balmy 43C in Doha today!” read one headline as Brazil suffered floods and heat waves in equal measure.
Practical implications
Provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.
Originality/value
The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
Keywords
Citation
(2014), "What is the World Cup really worth? The financial effects of the 2022 event in Qatar", Strategic Direction, Vol. 30 No. 7, pp. 22-24. https://doi.org/10.1108/SD-07-2014-0091
Publisher
:Emerald Group Publishing Limited
Copyright © 2014, Emerald Group Publishing Limited